A friend of mine -- who is a real estate agent -- told me a story about an old boss of hers. She told me her boss didn’t care at all about key performance indices (KPIs), setting targets or implementing a strategic vision. All he cared about was increasing sales.
What is your team doing? If someone asked you what your team is producing this month, would you know? Do you know who is the strongest and who is the weakest agent in your team? Do you know by how much?
I bet you know as well as anybody that one of the best ways to improve your performance is to hire a coach. A coach will lift you to the next level more quickly -- and will create more clarity along the way.
For any business, it’s absolutely crucial to have a clear vision, backed up with strong values that truly resonate with you. This will help you keep moving in the right direction at all times, even if you’re not exactly sure what to do next.
Lead generation is the backbone of the marketing and sales strategy of any real estate business. Your business needs a steady flow of leads. That way, when you and your team sit down to make call or send out emails, you’ll actually know who to contact and don’t get stuck.